Postmodernism or the Cultural Logic of Late Capitalism

Author by : Fredric Jameson

9788190340328

ABS PUBLISHERS 2007

Language: English

464 Pages

In Stock!

Price INR 795.0 Price USD 39.75

About the Book

Postmodernism, or, the Cultural Logic of Late Capitalism is a 1991 book by Fredric Jameson, in which the author offers a critique of modernism and postmodernism from a Marxist perspective. The book began as a 1984 article in the New Left Review.[1][2] For Jameson, postmodernism is a forced but highly permeating field, given that cultures are formed through mass media ("mass culture"). This so-called mass culture indirectly forces us to shape our ideologies and brings us under the influence of media culture—a process that Jameson calls hegemony. This hegemony however has nothing to do with the postcolonial idea of colonization; rather it is a form of hegemony in the postmodern world, where media and capitalism play the most significant role in colonizing people's thoughts and ways of life. Jameson argues that postmodernism is the age of the end of traditional ideologies. The ending of traditional ideologies can be seen through new wave of the aesthetic productions. He uses architecture and painting as examples. For instance, he draws out the differences between mindsets of modernism and postmodernism by comparing Van Gogh's “Peasant Shoes” with Andy Warhol's “Diamond Dust Shoes”.

Fredric Jameson
Fredric Ruff Jameson was an American literary critic, philosopher and Marxist political theorist. He was best known for his analysis of contemporary cultural trends, particularly his analysis of postmodernity and capitalism.

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