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Author by : Kaushalya Rathnam
Edited by : Biman Basu
Aakar Books 2019
Language: English
296 Pages
In Stock!
Price INR 795.0 Price USD 39.75
Sreedher’s work on science popularisation (including space technology) through radio was when I first met him, over three decades ago. His outstanding work in science and education in AIR was taken further when he joined IGNOU, and worked on Gyan Darshan and Gyan Vani. Here, and later in CEMCA (an offshoot of COL), he used and further honed his capabilities in educational communication. His pioneering efforts in community radio resulted in India’s first such station in Chennai, and let on to some exemplary projects. As an initiator of the Development Communicators Forum, he created an important platform for bringing together professionals in this field. These and many other facets are covered in this interesting book, which inter-twines his personal experience with the evolution of the use of radio and television for education and development. I would consider this a must-read for professionals and students in this field. -Kiran Karnik, Former President, Nasscom and Development Communicator and Former Director, DECU, ISRO, 1983-99. Kaushalya Rathnam, is a freelance media professional currently based in Bengaluru. Has worked in the Radio Industry for over 9 years, hosting prime time shows on a Private FM Radio Network in Chennai. Has won the Best RJ Award from a leading Tamil Weekly in Tamil Nadu. Has interviewed a range of eminent personalities like Astronaut Sunita Williams, Grandmaster Vishwanathan Anand and Actor Kamal Hassan. Has also worked in the capacity of Asst Manager Brand Integration, working on campaign ideas to promote top brands on Radio through content, sales and marketing initiatives. She has also been actively involved in various CSR initiatives. She is a former student of Dr. Sreedher, from Anna University where she pursued post graduation in Electronic Media and hosted shows for the first Community Radio in the country, Anna FM.
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MEDIA | PERFORMING ARTS | CINEMA
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Aakar Books
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